Whether you’re working with a team, or handling PR for yourself or your business/organization, there are key things to remember when interfacing with journalists and bloggers. The way you initiate and engage relationships with these gatekeepers will make or break your success in attracting solid media coverage. Here are some simple yet seriously effective ways to build reciprocity and stay out of the “Do Not Pitch” lane.
Have you seen this super Woke cover of ESSENCE Magazine? Our client, Media and Cultural Commentator April Reign, is one of the fierce and inspirational Black women featured in the magazine’s special 47th Anniversary issue. Read more →
I am incredibly excited to finally be working with a woman who I’ve long admired, and who is the living embodiment of the transformative impact that smart, socially-conscious digital strategy can have on the world.
Set Your DVRs: Make sure to watch REVOLT TV tomorrow evening at 8:30 p.m. EST for a special televised airing of “MLK Now 2017!” Hosted by Blackout for Human Rights and the Campaign for Black Male Achievement (CBMA), “MLK Now 2017” features powerful performances by by David Oyelowo, La La Anthony, Omari Hardwick, Uzo Aduba, Michelle Williams, Andre Holland, Erica Campbell, Q-Tip, Adepero Oduye, our very own Samora Pinderhughes, and more. Read more →
Today SANKOFA.org, the social justice organization founded by Harry Belafonte, has announced that the audio version of its new Visual EP “17”, featuring music by artists Ty Dolla $ign, Raphael Saadiq, Mali Music and Elijah Blake, is now available on all DSPs. The Visual EP, which made its official February 17th premiere on TIDAL, seeks to raise funds to support grassroots organizing efforts around issues of racial and social justice. Read more →
If you plan to join the thousands (if not millions) of people across the U.S. in boycotting the soon-to-be-President of this doomed United States’ inauguration, you’re likely seeking out counter-programming to drown out the 24-hour news and social media hell that comes along with it. Thankfully there are alternatives to this Orangeade onslaught that will not only keep you distracted, but that offer some beacon of light, hope and inspiration, which will no doubt come in handy over the next four (or more, but for God’s mercy, I hope not) years. Read more →
This opinion piece authored by Janet Dickerson was originally published on November 10, 2016 by The Root:
On Tuesday night, as the world watched in shock and horror with the realization that Donald Trump had, in fact, won the presidency, it didn’t take long for a new narrative to take hold. A tweet by Patton Oswalt, in which he stated that the election results affirmed that America is far more sexist than it is racist, quickly went viral.
Nearly $156,000 has been raised from Blackout for Human Right‘s #JUSTICEFORFLINT event, where more than 2,000 people — the majority of which were Flint residents — packed the The Whiting Auditorium Sunday night in Flint, Michigan. To date, more than 4,000 people have contributed personal donations via text and online, both during and after the livestream broadcast of the event, which aired exclusively on REVOLT. tv. Read more →