You’ve likely seen them circulating all over social media; the adorably poignant images of little black boys and girls dressed in the likeness of renown and inspiring African Americans:
Created by social media and marketing consultant Eunique Jones Gibson, the “Because of Them, We Can” campaign has garnered national attention, not to mention countless shares, Tweets, re-pins and instagram posts celebrating the images for their aspirational messages, and for showcasing positive images of African American youth that counter the disproportionately negative images shown in today’s media. When the campaign launched in 2012 it took the internet by storm, generating more than 500,000 post views and making Jones Gibson a viral success.
“USING CHILDREN REALLY DRAWS YOU IN,” SHE SAYS. “IT’S HITTING THE REFRESH BUTTON ON BLACK HISTORY,” IN A WAY THAT “CONNECTS THE DOTS BETWEEN THE PAST AND PRESENT.”
A native of D.C. Jones Gibson is also the driving force behind the “I AM Trayvon Martin” photo campaign, another successful social-media phenomenon that featured people donning hoodies in remembrance and solidarity with Trayvon and his family. One of the most popular images in that campaign included her son Chase:
As an activist, motivational speaker and social enterpreneur Jones Gibson travels the country consulting groups and organizations on campaign messaging, branding and viral strategy. Last year her success was propelled to new heights when the White House appointed her to the Arts Advisory Board under its Initiative on Educational Excellence for African Americans. Through her dynamic work, Jones Gibson demonstrates how powerful an ally creativity can be in shaping public perceptions and dialogue around important social issues.