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PR Week Spotlights Communications Strategy of Black Lives Matter

In addition to being a force to be reckoned within the racial and social justice arenas, Black Lives Matter has helped usher forward a new era in online advocacy and organizing. With their prolific use of the hashtag and highly-sophisticated cross-city media and communications strategy, Black Lives Matter has demonstrated an aptitude for developing well-crafted and tightly-controlled messaging, even as its organizational infrastructure remains largely decentralized.  Read more