Whether you’re working with a team, or handling PR for yourself or your business/organization, there are key things to remember when interfacing with journalists and bloggers. The way you initiate and engage relationships with these gatekeepers will make or break your success in attracting solid media coverage. Here are some simple yet seriously effective ways to build reciprocity and stay out of the “Do Not Pitch” lane.
In addition to being a force to be reckoned within the racial and social justice arenas, Black Lives Matter has helped usher forward a new era in online advocacy and organizing. With their prolific use of the hashtag and highly-sophisticated cross-city media and communications strategy, Black Lives Matter has demonstrated an aptitude for developing well-crafted and tightly-controlled messaging, even as its organizational infrastructure remains largely decentralized. Read more →