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Ava DuVernay, Stacey Abrams, Eva Longoria, Judd Apatow, David Oyelowo, Laverne Cox, Melissa Etheridge And More Join for Day of Racial Healing Event in LA (PHOTOS)

Featured Conversations and Performances included Stacey Abrams, Eva Longoria, Judd Apatow, Laverne Cox, Melissa Etheridge, Amy Goodman, David Oyelowo, Jacqueline Woodson, Angela Robinson, and More

In commemoration of the 3rd Annual “National Day of Racial Healing,” filmmaker Ava DuVernay and her foundation ARRAY Alliance partnered with the W.K. Kellogg Foundation to present #HowWeHeal,” a 4-hour livestream event curated by DuVernay to build awareness and encourage dialogue around racial equity and racial healing.

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4 Simple Ways to Improve Your Media Coverage

Whether you’re working with a team, or handling PR for yourself or your business/organization, there are key things to remember when interfacing with journalists and bloggers. The way you initiate and engage relationships with these gatekeepers will make or break your success in attracting solid media coverage. Here are some simple yet seriously effective ways to build reciprocity and stay out of the “Do Not Pitch” lane.

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PR Week Spotlights Communications Strategy of Black Lives Matter

In addition to being a force to be reckoned within the racial and social justice arenas, Black Lives Matter has helped usher forward a new era in online advocacy and organizing. With their prolific use of the hashtag and highly-sophisticated cross-city media and communications strategy, Black Lives Matter has demonstrated an aptitude for developing well-crafted and tightly-controlled messaging, even as its organizational infrastructure remains largely decentralized.  Read more