Whether you’re working with a team, or handling PR for yourself or your business/organization, there are key things to remember when interfacing with journalists and bloggers. The way you initiate and engage relationships with these gatekeepers will make or break your success in attracting solid media coverage. Here are some simple yet seriously effective ways to build reciprocity and stay out of the “Do Not Pitch” lane.
To most, the idea of starting something just to have it fail seems preposterous. Who would want to invest valuable time and energy into a project only to encounter unrelenting challenges and set-backs? Welcome to the world of entrepreneurship.
Did you know that while women of color encounter the most challenges in attaining sufficient resources to establish their own businesses, they remain among the fastest growing entrepreneurial segments in the country?
According to a report by the Center for Women’s Business Research titled The Economic Impact of Women-Owned Businesses in the United States, African American and Latina businesswomen, in particular, have experienced a respective 133.3% and 191.4% growth rate across a ten-year time span (from 1997 to 2007). This means that, of approximately eight million U.S. businesses owned by women, Blacks and Hispanics have a three to five times greater chance of launching their own companies.
So you’re ready to start turning your entrepreneurial dreams into reality, but are stumped on where to begin. Here are some quick and basic tips on how to build your organizational infrastructure and put your best foot forward out the gate.
Finding a quality consultant can sometimes be like finding the right mate: it’s far from easy and there will definitely be some duds but you’ll get smarter and learn a lot of valuable lessons along the way.